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Competition Bureau Files Lawsuit Against Google Over Ad Practices

Justin Barber

28 Nov 2024 — 1 min read

The Competition Bureau of Canada has initiated legal proceedings against Google, alleging anti-competitive practices in the online advertising sector. The Bureau claims that Google has leveraged its dominant position to lock market participants into using its ad technology tools, thereby excluding competitors and distorting the competitive process. This conduct, according to the Bureau, has hindered rivals from competing on the merits of their offerings, adversely affecting Canadian advertisers, publishers, and consumers.

The Bureau's investigation revealed that Google is the largest provider of ad tech tools in Canada and has allegedly tied its various tools together unlawfully to maintain market dominance. It is also accused of giving its own tools preferential access to ad inventory and dictating terms that disadvantage rival ad tech tools. The Bureau has filed an application with the Competition Tribunal seeking an order for Google to sell two of its ad tech tools, pay a penalty, and cease its anti-competitive practices.

The final decision regarding these allegations will be made by the Competition Tribunal. This legal action follows previous investigations into Google's advertising practices, with the Bureau having obtained court orders in 2021 and earlier this year to advance its inquiries.

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Bus Stop #3570 Temporarily Moved Due to Simcoe Street Construction

Ontario Allocates $9 Million for Long-Term Care Skin and Wound Services

Clarington Raises Fines for Parking Violations Near Schools and During Snow Removal

Check It Out: Clarington Eagles vs. Georgina Ice Hockey Game